Role: 
Art Director

Objective: 
To provide a subscription service, online store and support system for The Learning Company’s PrintShop, PrintMaster, ClickArt and American Greetings software. 

Approach:
I worked collaboratively with the client to define the project goals. The web site needed to be branded with a name, tagline and logo. I brainstormed with the core team on how to set the tone for this web site.
  
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