Role: 
Lead Designer & Information Architect
 
Approach: 
During the development of this web site, Advertising released a campaign known as iDesign. The campaign was getting a lot of buzz worldwide. Throughout all the leaf pages the word iDesign randomly travels (using DHTML) vertically and horizontally behind the text and graphics. The underlying message we were promoting is that iDesign is involved in all aspects of the Autodesk experience.
  
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