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Role:
Art Director & Lead Designer
Objective:
To generate a seamless online experience for the Autodesk customer, by developing a universal navigation system to be placed on all Autodesk web sites worldwide. Also, to revise the look and feel of the global and sub-navigation structures within each web site, in order to create a unified Autodesk online experience.
Approach:
There were several design problems to solve on this project. There were different technologies driving these large corporate web sites, so the design options were restrained concerning the behavior of the navigation structures. The final design layout needed to be flexible enough to be localized into sixteen different languages including Asian and Russian character sets, while still appearing visually consistent. Because these issues were so complex, my design approach was to “keep it simple.”
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